What is risk? Online dictionary defines it as a situation involving exposure to danger.  Risk provides opportunities while exposing us to outcomes that we may not desire. It is the coupling of risk and reward that lies at the core of the risk definition, and the innovations that have been generated in response make risk central to the study of not just finance but to all of the business. The definition of risk here implies awareness that risk is something foreseeable in every kind of business even in the tourism and hospitality world.